With 93% of UK consumers planning to shop online, Web Filtering Company Bloxx warns excessive personal surfing at work could cost plenty

Bloxx, the innovator in web filtering, today highlighted that UK business productivity could be adversely affected by the increasing numbers of consumers who say they plan to purchase Christmas gifts online this year. According to the latest e-Customer Service Index (eCSI) from eDigitalResearch and IMRG, 93% of UK consumers plan to shop online for their Christmas gifts this year, with more than a quarter planning to do more shopping online than last year.

Combined with research from the Business Software Alliance that 46% of online shopping happens during working hours, companies who do not have a robust Acceptable Use Policy and an effective web filter deployed, could find that staff may be tempted to do catch up on their online shopping during working hours.

“Online shopping continues to grow in popularity each year and with people now spending more time seeking the best prices before buying, companies need to have a proactive approach to ensuring that personal Internet usage does not become excessive,” said Bloxx’s CEO, Eamonn Doyle. “In our experience, the companies who place an outright ban on staff accessing non-work related web sites usually end up with unhappy employees. What seems to be most effective is a triple approach of employee education, creating a clear Acceptable Use Policy and deploying an effective Web filter.

“Many of our customers have developed AUPs that allow staff to access non-work related web sites during breaks but restrict access to these sites during core business hours.”

Bloxx has created an online cost calculator that allows organisations to quickly calculate how much non-work related web surfing could be costing their company. The calculator can be found at http://www.bloxx.com/resources/costcalculator.php