The Y Design Awards (YDA), were a roaring success last Wednesday 17th September at the Royal Festival Hall. Organised by Carrenza and part of London Design Festival 2008, the Y Design Awards recognise the finest achievements in digital creativity.
The glittering ceremony in the Clore Ballroom brought together the UK’s digital design community, where the winners were announced across nine categories. The ceremony was the climax to D3 – a fully interactive Digital Design Day organised by Carrenza - during which many of the agencies shared advice with design students on how to improve their portfolios.
The judges included respected practitioners from the UK’s design community, including Malcolm Garrett RDI, Creative Director, AIG and Nat Hunter, Managing Director of Airside. The entries were rated on a whole range of criteria, from interactivity to multi-sensory appeal. They were then given scores for creativity and originality, design and content, and very importantly the user experience.
Carrenza CEO and YDA Judge since its inception, Dan Sutherland, said of the YDA, “The standard of entries continues to spiral upwards, with some tough competition this year. This only serves to demonstrate what we already knew, that London continues to thrive as a creative hub, with new and emerging talent flourishing alongside the more established agencies. We’re genuinely delighted with the reception of the awards, and hope to continue their success next year.”
The winners this year were:
The YDA judges award - Poke for Orange Balloonacy
The YDA community award - Offscreen Education Programme for Offscreen Expedition
The YDA dynamic award - KentLyons for Get London Reading
The YDA ethical award - magneticNorth for BBC Climate Change
The YDA interactive award - Agency Republic for Mercedes C Class
The YDA mobile design award - magneticNorth for Saxton
The YDA mobile technology award - Micazook for i-Citizen Community
The YDA open source award - Poke for Orange Balloonacy
The YDA technology innovation award – Poke for Orange Unlimited
For a full list of entries, see
http://www.ydesignawards.com/winners-2008.seam About the judges
The 2008 Y Design Awards judging panel:
Oli Christie, Creative Director, Inbox –
http://www.inbox.co.uk Jay Corless, Media and Business Development, The London Design Festival -
http://www.londondesignfestival.com Malcolm Garrett RDI, Creative Director, AIG (Applied Information Group) -
http://www.aiglondon.com Nat Hunter, Managing Director/Founder, Airside -
http://www.airside.co.uk Dan Sutherland, CEO/ Founder, Carrenza -
http://www.carrenza.com Jim Thacker, Editor, 3D World,
http://www.3dworldmag.com/ Chris Walker, Director of Technology , Agency.com -
http://agency.comThis social media news release is available at: -
http://blogit.webitpr.com/?ReleaseID=9933 Content Available: -
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