~ Offers open Internet delivery platform for P2P application and service providers ~

~ Velocix Open Platform combines the benefits of P2P with carrier grade Content Delivery Network (CDN) capabilities ~

~ P2P Industry leaders – Kontiki, Rawflow, MediaMelon & others announce partnerships to take advantage of new approach ~

Velocix™ (www.velocix.com), provider of the worlds leading Digital Asset Delivery Network, today announced its P2P+ initiative, a new offering for developers of commercial P2P media services and applications.

Velocix P2P+ takes advantage of the Velocix Open Platform which is designed from the ground up to provide global delivery services for video, software and games over the Internet. What sets the Velocix Open Platform apart from many traditional CDN providers is that it is optimised to work with P2P technologies. Velocix blends the cost and scalability advantages of P2P with the quality of service benefits of a cacheing network. With this announcement, Velocix is now opening up its network to allow independent P2P application and software providers to run on its Hybrid-P2P optimised network. 

“Velocix P2P+ offers a rapid on-ramp for P2P application and service providers, giving them instant access to hybrid-P2P delivery capabilities, with all the economic benefits of P2P and the performance and quality of service levels of a globally deployed CDN,” said Phill Robinson, CEO at Velocix. “The Velocix Network is the only CDN architected to support both single source (http) and multi-source (P2P) protocols and as a consequence is uniquely positioned to service the needs of this thriving community. We are delighted that Velocix Open Platform has been selected as the preferred delivery service for many of the world’s leading P2P providers, such as Kontiki, Rawflow, and MediaMelon.

“The Velocix P2P+ initiative represents a major breakthrough for the rapidly emerging P2P industry’” said DCIA CEO Marty Lafferty. “The opportunity for commercial P2P application developers and distributors to have a content delivery network (CDN) dedicated to supporting their specific requirements is both timely and strategically important; and we applaud Velocix for this impressive accomplishment.”

The Velocix Network is powered by advanced source selection and routing algorithms that make it possible to blend bandwidth from multiple peer sources and CDN caches to maintain the required delivery performance at the lowest possible cost. 

Many existing P2P based delivery services and application providers, including Kontiki, Rawflow, MediaMelon, Babelgum, & Bollywood.tv, are already taking advantage of Velocix P2P+ and running on Velocix Open Platform to provide delivery assistance to their P2P based services and applications.

“Our partnership with Velocix was a natural extension to offering our customers increased opportunities to gain fast and reliable access to web content,” said Eric Armstrong, CEO of Kontiki. “With our shared vision and understanding of P2P technology, combined with the global ‘P2P-aware’ Velocix content delivery network, customers gain a better user experience, while reducing their CDN costs.”

"We were looking for a flexible high performance delivery network to assist our service so that we could ensure the delivery performance needed for a high quality user experience, regardless of the bandwidth available from P2P file sharing." said Kumar Subramanian, CEO at MediaMelon. "The combination of the global Velocix network and MediaMelon's forward caching technology provides consistent delivery performance anywhere in the world whilst also minimizing delivery costs.”

"The Velocix Network enables us to deliver a high quality service to millions of worldwide followers of South Asian films,” said Nigel Glynn-Davies, CEO at Bollywood.tv. “We chose to work with Velocix because they offer a unique hybrid-P2P technology that provides fantastic delivery performance and video quality, together with flexible options for managing distribution costs. We look forward to adding to our growing collection of movies in partnership with Velocix in the future."

The Velocix Network is designed to enable content owners, studios, and broadcasters to deliver video and other large digital assets, such as software, games and audio over the web, with unprecedented performance, breakthrough economics and an asset delivery lifecycle management system that provides content owners the control, analytics and reporting they need to manage their asset libraries through the digital distribution chain.