New Ad Stays in View While Users Scroll, Making Content Work Harder for Brand Advertisers

San Francisco, CA. April 16, 2009 - VideoEgg, the rich media ad network for guaranteed engagement, today introduced Twig, a new AdFrames unit designed to optimise advertising on long Web pages, such as blogs and other social sites where comments and content increase page length. Stretching the full width of the browser window, Twig is the industry’s first ad unit that is always at the top or bottom of the frame and has an opt-in full page expansion, allowing advertisers to bring a rich interactive environment directly to the user. As with the other AdFrames ad units, Twig is offered with VideoEgg’s cost-per-engagement (CPE) model, ensuring advertisers only pay when a user engages with the ad. 

Blogs represent a vital component to new media environments and are often an undervalued opportunity for advertisers. Since the page format on blogs typically runs long, users frequently scroll past ads, creating a missed opportunity for brands to engage with their audience. Twig was specifically designed to provide a solution by affixing to the top or bottom of a page and staying within view as the user scrolls up or down.

“Twig addresses a key challenge in the online media environment—ads that aren’t in frame long enough to drive user engagement,” said Troy Young, CMO of VideoEgg. “By offering a unit that’s always in view, VideoEgg provides bloggers and publishers with a powerful new way to monetise content. Like everything we do, Twig is performance based and expands to a highly rich full-page experience, so brands love it as well.”

Over the next several weeks, VideoEgg will be rolling out Twig across more than 1,000 blogs and sites in key advertising and publishing categories, including:

• Fashion, Entertainment and Celebrities:  Go Fug Yourself (Buzznet), I Can Has Cheeseburger  Splendicity, Mrs. O
• Technology: IDGTechNetwork, RedOrbit
• Social media: TwitPic
• Food and Health: Macheesmo, BlissTree (B5Media)
• Business and Politics: Powerline, StockTwits
• Sports: Blogs by Fans, NFL House
• Gaming: Curse
• Auto: The Truth about Cars (Name Media)

“With over 150 sites reaching our 40 million unique visitor audience of gaming, entertainment and tech enthusiasts, the IDGTechNetwork is always looking to bring cutting edge ideas to our publishers to monetise their content,” said Mike Romoff, vice president at IDGTechNetwork. “The new Twig ad unit allows advertisers to delight and entertain our users, whether they are at the top of the page reading a story, or the bottom of the page leaving a comment.”

Twig is a new addition to VideoEgg’s expanding Publisher Toolkit. The Toolkit gives publishers more flexibility around how they integrate AdFrames ads with their site content to maximise ad effectiveness and revenue. Publishers can then decide which AdFrames ad units best suit their environment and deliver attention to brand advertisers.

Advertisers, such as Puma, Unilever and Mercedes Benz, use VideoEgg to increase the amount of time users spend with their brand content. The company’s model is changing the way brands deliver advertising and provides the industry’s most feature rich advertising experience. VideoEgg was recently recognised with an ASPY award for its CPE pricing approach and accountable brand advertising platform.

Check out a demo of Twig in action: http://clients.videoegg.com/preview/twig/
Or watch a video of Twig: http://www.youtube.com/watch?v=_GAwNc6203I