- Wapple Canvas ZestTM automatically generates data matrix and QR codes to link print media to the mobile web -

12 May 2008: With Wapple Canvas Zest, the latest mobile internet site builder and publishing tool from Wapple (http://wapple.net), it is now possible to make traditional print media interactive by linking it directly to the mobile web. Wapple Canvas Zest automatically generates a unique data matrix code and QR code for each mobile web page created, which can be printed on advertisements, magazine articles, or even posters to provide an immediate call to action. When the code is scanned by a mobile camera phone it links straight through to the promoted page - anything from further information and registering interest, to a competition entry, buying concert tickets or other product purchases. 

Datamatrix and QR codes are barcodes consisting of a totally unique pattern of black and white squares that act as a quick link through to a specific mobile web page. When using Wapple Canvas Zest to design and publish a mobile website, these codes are automatically generated and can then be printed wherever required. Once the codes are scanned into the mobile device, consumers can quickly and easily access promoted content any time and any where they are. And unlike SMS triggers it is a free service. 

“The addition of data matrix or QR codes to print media meets a market demand for offering an easy, cost effective way to facilitate instant brand interaction with consumers on the move for a truly interactive marketing campaign,” explains Anne Thomas COO and co-founder of Wapple.  “For the consumer, waiting for the bus, a train journey or simply reading a paper or magazine becomes more interesting with the ability to purchase products, respond to articles or enter competitions without having to be back in front of a PC.  And for the brand it not only provides an immediate call to action but a new and effective way to measure the success of print campaigns.  Of course it doesn’t stop at print media, these codes can be promoted just about anywhere for a vast number of purposes.”

Most emerging mobile devices already have scanners built in, and for those who don’t, they are easily downloaded onto a mobile phone at http://m.augme.com.

“Consumers will love the opportunity for instant response and discovery of what this new technology can provide. This adds a completely new dimension to print media, which can only be good news for marketing campaigns,” adds Anne Thomas.