In the App Store Now! Augmented Reality Application for the iPhone connects mobile workers to the nearest and best places to work in London

London – November 19th, 2009 – When the city is your office and the options are endless, finding the perfect café or coffee shop to serve as your mobile workspace can be overwhelming, especially if you’re in a hurry. WorkSnug.com, in association with Plantronics, has launched a groundbreaking application for the iPhone 3GS that guides mobile workers to the nearest and best places to connect to the Internet, all by simply holding up their phone. There’s no ‘clicking through’ required; WorkSnug uses Augmented Reality so that users can see Wi-Fi hotspots and potential workspaces in their vicinity right on their screen alongside their real-life surroundings. Finding the perfect mobile office, that also happens to come with the best cappuccino in the city, has never been easier.

“Work, in the traditional sense, has changed. It’s no longer a place we go, it’s a thing we do – we’re mobile, and the city is our office,” said Richard Leyland, founder of WorkSnug. “With the seemingly unlimited choices of places to work, ranging from noisy cafes to more formal co-working spaces, WorkSnug is the first tool to make sense of this emerging world.”

With WorkSnug, users simply hold up and point their iPhone, and the potential connection spots float alongside the real-life, real-time image of the users’ environment. To help users find the best workspace for their needs, the WorkSnug team has discovered and reviewed hundreds of places to work – from family-run cafés to formal co-working spaces – and offers personal observations, including a guide to power provision, atmosphere, noise levels and even the quality of the coffee. In addition, WorkSnug users can suggest new places, review their favourite workspaces and will soon be able to connect with other local users and create ad-hoc co-working communities. Best of all, the application and all of these services are completely free of charge.

Richard Leyland also mentions that, “WorkSnug is much more than just an iPhone App, it is about building a community of like-minded individuals who are passionate about the places in which they can work. WorkSnug gives the community a voice, and the content will grow ever richer as participation grows.”

After visiting many hundreds of places to work, WorkSnug found that the largest single barrier to productive and relaxing work, or even just making a call, was noise. This is why each workspace is rated by the WorkSnug team for its ambient noise-levels.

“We’re thrilled to be a part of the development of WorkSnug,” said Stuart Bradshaw, Marketing Manager at Plantronics. “As audio specialists and leading experts in the headset market, we understand the importance of a quality sound environment for mobile workers and fully support their effort to improve the overall mobile work experience.”

Currently launching for the London metro area, WorkSnug will soon also be available for the San Francisco Bay Area, New York, Berlin and Madrid. The website WorkSnug.com, which is scheduled to become active in early 2010, will mirror the functionality of the iPhone app while providing a complete platform for mobile work community building.

For a first-hand glance at WorkSnug in action, visit www.worksnug.com
To get the app, click here or search for WorkSnug in the iTunes Store.