London, High Wycombe, UK – December 8, 2009: WIN plc, a leading provider of interactive information and entertainment to mobile phones, today confirmed it had entered a partnership with Harlequins Rugby League team – London’s only Super League Club.
WIN specialises in providing services for mobile telephone users – including interactive games, live voting, music distribution, videos and news delivery. During the coming season, WIN will work with Harlequins Rugby League to develop exciting new ways for fans to interact and engage with the club using both mobile phones and the internet.
Voting for man of the match awards, streaming video content, and a pioneering SMS donation system developed by WIN to allow fans to donate VAT-free to the Harlequins Foundation registered charity, will all be made available in the forthcoming season.
Graham Rivers, CEO of WIN plc said:
“While some sports grapple with the use of new technology, Rugby League has embraced it and that makes the sport a perfect partner for WIN. We will be launching some fun services for fans at home games as well as allowing them to keep in touch with the team during the week and when they are on the road. We’re looking forward to a winning season for everyone connected with the club.”
Harlequins Rugby League general manager, Paul Blanchard, said:
“I am delighted to welcome WIN to London’s only Super League club and am very excited about our new long term partnership. We’re very excited about using technologies developed by WIN during the coming seasons to take our interaction with fans to the next level. There will be some really interesting developments at our matches and on our website which we look forward to unveiling.”