Integrated Missed Call Notification and SMSC Functionality allows Zain to Handle Higher Volume Transmission

Dublin, 15th September, 2008 – Jinny Software, a leading supplier of personalised messaging and media processing platforms to mobile network operators, today announced that its Missed Call Notification (MCN) solution is live in Zain Jordan, part of the leading Middle East and African telecoms provider Zain, formerly MTC. Jinny’s successful bid and subsequent MCN implementation displaced an existing and competitive MCN solution, due to the advanced and enhanced features of the Jinny solution.

The key differentiator of Jinny’s offering was that the SMSC functionality could be integrated into the MCN service to allow the product to handle higher volume transmission and to remove the load on the operator's current SMSC nodes. Jinny’s wealth of expertise in SMSC and SMS routing and filtering technology has made the development of the combined MCN and integrated SMSC functionality a straightforward product extension. This meant that the Jinny MCN implementation could meet the customer’s specific needs and differentiated it from the alternative solutions on offer.

Jinny’s Missed Call Notification solution leads to lower churn and higher ARPU for the operator through increasing call completion by reporting missed calls to the called party using SMS. A call may be missed if the subscriber is in a low coverage area, has the mobile switched off, is busy with another call or does not have voicemail activated. The notification message includes the calling number, the number of missed calls and the date and time of the call, giving the called party all the information required to return the call.

Zain Jordan’s Chief Technology Officer, Samir Abu Zahra, commented, “When we started thinking about and negotiating the Missed Call Notification solution, we knew that time was a big factor and challenge for both Zain Jordan and Jinny Software. I am very pleased that the challenge was met. Zain Jordan could count on the Jinny team and they demonstrated good will and a real partnership approach.

 “We are impressed with Jinny’s responsiveness, flexibility and transparency in all dealings we have with them. On behalf of Zain Jordan, I would like to thank the company for the great results and on meeting very tight deadlines,” Abu Zahra concluded.

Jinny Software’s Chief Commercial Officer, Declan O’Mahony, commented, “We are delighted to continue to strengthen our partnership with Zain, Jordan and the Zain Group as a whole. Our continued relationship with the Zain Group is testimony to our ability to deliver best-in-class messaging and media solutions to leading Tier 1 operators, anywhere.”