Industry experts provide tips on moving from print to online, integrating e-commerce

CROYDON, U.K. – 11 May 2009 – Zmags, which helps marketers engage customers through Interactive Collateral Management (ICM), today announced the next two installments in its webinar series designed to help marketers transition from print to digital collateral.

With economic problems, poor consumer confidence and heightened competition, it’s now more important than ever for marketers to deliver the most effective and efficient customer communications. Zmags’ webinar series provides marketers with new techniques and actionable information for leveraging all types of digital collateral in their sales and marketing efforts. The first event, held March 26, was titled “Getting Marketing Online with Digital Editions” (replay now available at http://www.zmags.com/webinar/us-webinars.html).

The second session focuses on the transition from print to online:
 
How Marketers Can Market More Efficiently With Digital Editions
Tuesday, May 19, 2009 at 9am and 2pm Eastern (two identical sessions)
Marketing industry writer and consultant Scott Gerschwer of Outputlinks will lead this event, exploring the reasons more marketers are choosing to bypass print and create digital collateral. Gerschwer will describe the factors driving this shift, and educate attendees on:
-   The steps required to transform print collateral into the digital realm
-   The cost difference between print and digital collateral production
-   How to leverage the digital format to create the most compelling customer experience without breaking the bank
-   How to leverage analytics such as reader behavior in order to improve digital collateral

The third session explores how companies can optimize their catalogs by integrating direct links to e-commerce platforms:

Digital Catalogs: Expand Your Audience, Cut Your Costs and Benefit from e-Commerce
Tuesday, June 2, 2009 at 9am and 2pm Eastern (two identical sessions)
In this exclusive event, e-commerce guru Bill Kitchen of e-com Partners will describe how successful multi-channel marketers are using digital catalogs to drive revenue, cut costs and expand their reach. Via case studies, Kitchen will present advice and lessons learned such as:
-   How to convert existing print catalogs to digital format
-   Adding interactivity to digital catalogs
-   Tying digital catalogs to your e-commerce system
-   How to get customers to open and shop your digital catalogs
-   How to leverage customer profiles and history to drive more online sales

‘How-To’ Sessions on Zmags Solutions
Zmags has also launched an extensive five-part series of educational webinars intended to help customers get the most out of their Zmags’ investments. Upcoming sessions include: Getting Started with Zmags, How to Create and Edit a Zmag, Using Zmags Rich Media and Advanced Customization.

To register for any of these events, visit http://www.zmags.com/webinar/us-webinars.html. Attendance for all sessions is limited, so please register early.

Zmags’ Interactive Collateral Management (ICM) solution provides a means to digitize and deliver interactive documents to customers, and then measure reading behavior. Zmags can be used to share any type of collateral online – including brochures, catalogs, magazines, direct mail and other business documents – to help marketers lower production costs, increase reach and generate more revenue. Zmags customers span multiple verticals – retail, manufacturing, travel, and healthcare – and include companies such as 3M, Chevrolet, IKEA, Microsoft and Volkswagen.

For more information on Zmags and a free trial, visit http://www.zmags.com/US-Free-Trial.html.