CMS Websites for Small Businesses
by: Maggie Galloway
More and more people have come to realise that you cannot stand still in business and companies are now recognising that having a website can add real value to their business.
Buying a business website that you cannot update yourself just simply doesn't make sense and until now, the management of a website has been both daunting and expensive but not anymore!
The ultimate solution to running your business online is a Content Management System website, which will allow you to create, edit & delete content anytime without any web skills. The ability to carry out changes to your own web site is as easy as editing a Word document and means an end to expensive web designer services. A CMS system is ideal for businesses that want to sell goods on line. To be able to add new lines, change prices, insert photographs and edit descriptions as well as having a shopping cart facility is invaluable in the fight to keep up to date with your competitors.
There is little point in having a business web site if your customers cannot find it.
Bearing in mind that you will not be automatically listed in the search engines and that there are over 1100 search engines and directories, the simplest and easiest way to ensure that your site is found on all of the most popular search engines is a Search Engine Optimisation service or SEO. The internet is vast: there are billions of web pages, with millions of new ones added every day. Unless your business is an established global brand, you will face enormous competition trying to attract people to your site.
Research has shown that only 10% of web users will look past the second page of results on a search engine. This means that if your website is not rated as one of the twenty best matches for someone’s search, you stand little chance of attracting visitors to your site. In fact, for search engines to deliver a significant mount of visitors to your site, you really need to be one of the top five matches.
You should also consider using an agency to help boost your positioning and improve your rating on the major search engines.
http://www.britnett-carver.co.uk/carasolwebsolutions/About The Author
Maggie Galloway
Married for 28 years with 3 children, worked for many years in retailing.
