Customer Centric Website
 by: Pegasus

Internet technologies have become a way of life boosting ecommerce. Businesses world wide have realized the importance of having a website. Websites play an important role in marketing a company and its products. Today’s market is customer centric so it is essential to have website which is customer friendly in all aspects.

The Don’ts for a visitor friendly website

1. Slow download

2. Confusing web site

3. Irrelevant matter.

These factors will drive the visitors away. In today’s world of jet speed visitors don’t have the patience to wait for the website to download at its own sweet time. They don’t have time to figure out confusing navigation nor go through matter that is of no use to them.

First impression is the last impression.

The Do’s for a visitor friendly website

 Plan the site with the customer in mind.

Imagine how your customers (existing and prospects) will use your site. Consider their reasons for visiting and their needs. Something that looks logical to you may not appear so to a first-time visitor.

 Have clear goals:

What is the aim of your web site? What products or services you wish to provide? Who is your target audience? The answers to these questions will paint a preety clear picture of how you want your website to be built.

 Design :

Keep the designs simple and easy to download. Do not upload heavy graphics which could take lot of time to download. The look that you choose for your site should be pleasing to the eye as well as attractive. Layouts, the use of colors, graphics speaks volumes of the kind of company you are. Maintain a consistency in your designs.

If you have a brand logo for your site then use it on your site. Blend it with the designs on your site. Consumers today are brand conscious. Integrating your brand on your website will definitely help you in boosting your site traffic.

 Easy Navigation

Do not confuse the visitor. Make sure the navigation is easily understood by them. The links should be self explanatory. The navigation should be designed in such a manner that a first-comer should be able to use it easily. The navigational links should be thoroughly tested and regularly updated.

 Page size:

Page sizes should be directly proportional to the download speed. Maintain the page size for the download to be faster.

 Content:

Content provides all the information to your site visitor. The content should be relevant to the purpose of your site. Your content should answer all the questions asked by the visitors. Good content also increase your page rank. Sites containing good and relevant content always get indexed by search engines.

 Customer friendly

Plan your web site from the customer’s point of view. The designing navigation should be done considering the target population of your services or products.

Make your site more interactive fro the visitors. The content, design, navigational links should attract the visitors to your site.

Ask for comments from your visitors through mail, chat, online forms etc. and once they contact you, acknowledge their comment by saying thank you. This can be done by setting up an auto-responder mail system. Update your site regularly and keep your customers informed about when the site is down for updating etc.

 Customer Relationship Management:

Reply to your customer’s queries assuring them that the problem will be solved as soon as possible. Provide them with all the help by making available FAQ’s, site map, terms of use, privacy policies etc. Give your customer a quality service.

Everybody is in the rat race of having a web site. Implement tools and techniques to serve your visitors better and make your website stand out in the crowd.

This article has been compiled by the content development team at Pegasus InfoCorp which pulls subject matter specialists from different work domains. They can be contacted through the Pegasus InfoCorp website at [email protected]. Pegasus InfoCorp is an India based web design, web development and online/offline software development company. Please visit http://www.pegasusinfocorp.com to read more articles and know more about us!

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About The Author

Pegasus InfoCorp (P) Limited (www.pegasusinfocorp.com) was formed with a single powerful belief among its two founders that the Internet could enhance and transform businesses in an amazing way. This belief continues to drive us towards our mission of helping discover and implement the best online strategy for businesses, institutions and professionals