Guidelines to a Better E-commerce Success
 by: Pegasus


It’s a world of Electronic business or more commonly known as E-commerce where shopping buying selling etc are done online. To have a successful business the e-commerce site owners need to avoid some vital mistakes. Following are few of the guidelines to help the ecommerce sites to do better business.

* Show Trust

Show trust in your customers and do not ask them to register even before they start their shopping. Asking them to do that will put them off and you will end up loosing valuable customers. By asking them to register right at the beginning you are compelling them to buy your goods. It is not necessary that the customer will buy everything he/she puts in the shopping cart so don’t pressurize them .However once they have selected their goods you can ask them to create an account or better still ask them to do so after they have placed their order.

* Don’t mass mail

Many e-commerce site owners think that mass mailing consumer’s world wide will help in increasing their business. Though the idea is good it doesn’t work. Why?? These mails are nothing but spam and no internet user trusts a spam.

* Search engine friendly website

An ecommerce business flourishes only when it gets traffic. This traffic is possible when they get indexed by good search engines. Good search engines only index sites with keyword rich title tag, relevant META tag, and good relevant content.

So make sure your site has all these. Don’t have too many flash images with very little content because search engines fail to index sites with too many images which in turn will hamper your traffic and ultimately your business.

* Fast loading

Ecommerce sites have to load at a faster pace…… that’s how they make money. People using ordinary modems get bored easily if the site takes a long time to load and you end up loosing business. This generally happens if you place big images on the home page of your E-commerce site. So while designing your sites make sure you choose images accordingly.

* Attractive name

Giving your website an attractive name is a smart way of drawing the customer’s attention. For example, Pegasus InfoCorp Pvt. Ltd has designed and developed an E-commerce site known as Rupali online based in UK. This site sells exclusive readymade garments and has been having a huge turnover in the past few years in the UK. The name Rupali is attractive and easy for customers in the UK to remember without many hassles. Not only this but we at Pegasus InfoCorp Pvt. Ltd. have had the opportunity to design and develop various other E-commerce sites like Smartfashions, Smartkiddies wear etc which are also doing a great business in the UK.

* Active marketing

In case of ecommerce sites craving a niche for you in the customers shopping list is very difficult but when done with proper techniques it’s a huge success. Marketing for an ecommerce site is done through following ways:

a. Registration in relevant top most search engines
b. Affiliate marketing
c. Online advertising
d. Online banners.

For the example of Rupali Online given above, SEO team at Pegasus InfoCorp Pvt. Ltd. is responsible for registering the site in the top most fashion related search engines and directories ultimately having the major worldwide traffic sources covered.

Now loaded with this information we at Pegasus InfoCorp Pvt. Ltd. wish all the E-commerce site owners a successful business.

This article has been compiled by the content development team at Pegasus InfoCorp which pulls subject matter specialists from different work domains. They can be contacted through the Pegasus InfoCorp website at [email protected]. Pegasus InfoCorp is an India based web design, web development and online/ offline software development company. Please visit http://www.pegasusinfocorp.com to read more articles and know more about us!

Other companies and organizations are welcome to reprint this article on their websites provided the following conditions are met.

* The article is not changed in any manner.

* The article is copied as is in its entirety (including back links to the Pegasus InfoCorp website).

* The company/ organization reprinting the article agrees to defend, indemnify and hold harmless Pegasus InfoCorp, its employees, directors, officers, agents, partners and their successors and assigns from and against any and all liabilities, damages, losses, costs and expenses, including attorney's fees, caused by or arising out of claims based upon the use of the article, including any claim of libel, defamation, violation of rights of privacy or publicity, loss of service by subscribers and infringement of intellectual property or other rights.

About The Author
Pegasus InfoCorp (P) Limited (http://www.pegasusinfocorp.com) was formed with a single powerful belief among its two founders that the Internet could enhance and transform businesses in an amazing way. This belief continues to drive us towards our mission of helping discover and implement the best online strategy for businesses, institutions and professionals.