Improve Your Campaigns with Good Site Prep
 by: Diana Barnum

If you are going to start a new marketing campaign or would like to improve an old one, start by checking out your website. By preparing your site with a few basic techniques before you spend more time, money and effort on the campaign that promotes it, your chances of success can improve.

Basic site prep should include:

Loading Time – Test to make sure that your web page will load or come into view online within 12 seconds. Internet viewers tend to get bored or anxious, and like to move on quickly, avoiding technology issues like slow downloads.

Meta Tags – These are still important for some search engines. So make sure to include these on your website pages. Search for tips on maximizing these, if you like, but at least mention your basic keywords in your tags.

Animations – On important sales pages, leave off animated graphics that can pull reader attention away from your sales copy and call to action.

Images – Set up all images for maximized fast loading. No need to skimp and leave these off, as images do help sell products. Even if you are selling an ebook or other electronic-delivered product, a nice graphic image can definitely increase your return on investment (ROI). Just test and make sure to use the smallest image possible or adjust the dimensions and tags for quick loading.

Spelling and Grammar – Make your site sing with professionalism. Have someone in the native language of your target audience look over your site; conducting a spell and grammar check, and reading the sales copy for a smooth flow that makes sense.

Menus / Ordering – Test and make sure you can order from your site. Make sure the navigation makes sense and is easy to use for all levels of Internet users.

Skip these steps by taking advantage of super online companies that offer convenience and loads of help with site set-up like:

Content Desk Systems

For help learning more about the latest multimedia and website techniques and strategies today, head to Jack Humphrey’s Content Desk and Content Propulsion Lab. These sites are for “Do It Yourself” companies who would love the benefits of easy step-by-step content site building, monetizing and promoting systems for the best ROI, and high-end Public Relations firms with low-end budgets, online at http://www.ContentLabInfo.com and http://www.ContentDeskInfo.com.

Easy Net Marketing Profit System

For a plug-in system with all the above and more, head to Keith Baxter’s Easy Net Marketing Profit System at http://bplansite.com. Get a business plan of action complete with website, products, splash pages, follow up ezine for each product, Adsense, Clickbank and other opportunities all rolled into one with only about a one- to two-hour learning curve to get all set up.

In closing, make sure to prep your site before you begin a new or revised campaign. Use some helpful tools, tips, training and technology, and increase your chances of success in just a couple of clicks!

About The Author

Diana Barnum, president of http://MovingAheadCommunications.com, at: (614) 529-9459 (EST). Grab her freebies, tips and help at: http://presssuccess.com/bookstore and http://www.OhioHelpGroup.com