Website Backgrounds: 5 Cool Tricks for a Professional Look
 by: David Leonhardt

Most websites feature white backgrounds. Or they sit on a navy or gray background -- but most of the screen is still white, like a page of paper set against the darker background. Occasionally, you might run across more interesting colors - reds and purples and greens and rust – often looking more gaudy than professional.

But every now and then, there is a website with a photo or a drawing or a pattern background. This tutorial will show you not just how to place a background on your website, but five clever ticks to spice up the background without resorting to gaudiness.

The basic html code to place a background on your web page is very simple:

To place a background in a table, perhaps set against a solid color page background, here is the basic html code:

The image file called image.jpg now becomes your background. A typical image would show up "tiled". In other words, it repeats itself horizontally and vertically to fill the screen. This usually does not look very professional, so here are five tricks to clean it up and spice it up.

1. Use "strip" graphics. Strip graphics are simply very long images that stretch across the screen. When they repeat, they repeat one below the other. To see this in action, view my page at http://www.thehappyguy.com/SEO.html. The yellow strip along the right side looks like it is part of the top banner image. But it is a 650 by 20 strip image, mostly white, with a touch of yellow along the left side. This works well with patterns that vary only from left to right

2. Hold the background in place. When a visitor scrolls down, the text rolls over the image. I used this trick at my personal website: http://www.leonhardtonline.com (Please forgive the mess – I never seem to find the time to clean it up.) The html code to do this is:

This works for patterns, but it works best for photos or drawings, such as a faded image of your company logo or a faded scenery shot or a faded photo of people interacting. (Remember that the background should not stand out at the expense of the foreground text and images, which is why you want faded images.)

3. Another great background trick is to place a smaller picture in the background, such as your company logo or some other image that you do not want to take up the entire screen. This works best against a white background. Here is the html code:

If you want the image to show up just in a table:

I used this function in just one cell of a table by inserting it in my tag for my navigation menu at http://www.vitamin-supplements-store.net . Notice how the faded bottle is in the background behind the navigation links, but it does not repeat down the page.

4. You can further control the position of the background image. Consider the following code:

We now have a background that fills the top right corner of the page. Depending how big it is, it might cover most of the screen or just the corner.

5. Another way to use background images are as navigation buttons. While search engines can easily follow image links, they don't carry the same relevancy as keyword-rich text links. A background button image can make a text link look like a button. Each navigation link would have to be placed within its own table or cell, then apply the code used in the previous example.

Used properly, background images can greatly enhance the appeal of your website. If you are looking for a way to spice up your website, these four tricks can help.

About The Author

David Leonhardt is a freelance writer and SEO specialist. Contact him at [email protected] or visit his website at http://www.thehappyguy.com. Read more webmastering and online marketing articles at http://www.thehappyguy.com/marketing-articles.html or pick up a free motivation ebook at http://www.thehappyguy.com/l/daily-motivation-inspiration.php