Branding With Banners
You might have heard that banner advertising is dead. Nothingcould be further from the truth! If you can find a bannerexchange that gives you a decent ratio you can begin branding ofyour site, and branding may be the one thing you MUST do to getand keep business.
Banner ads and banner exchanges are great tools for branding yoursite. Even better, most banner ads can be shown for free throughbanner swaps. It isn't necessary to purchase ads to have asuccessful branding campaign.
You must however, remember the most important part about usingbanners for branding --The Brand! Never create a banner, button,or other graphic to submit to any exchange be it banner ads,reciprocal links, etc., that does not have your name, logo, ortag line (Slogan) on it.
Try to get two of the three on it if you can, and always have acall to action on the banner; such as, "Click here!", "Sign uptoday!", or "Limited Time!" to get the viewer to click on thelink and visit your site.
Whether they purchase or not is not important - well, not themain thing -- getting your brand (Site, name, product, etc.) infront of the potential customer is the goal for a first timeviewer of your banner.
The whole idea behind branding is getting your name or face outthere over and over again so people who are surfing see youeverywhere they go!
Are you more likely to purchase a product from someone you havenever heard of or someone you know has been around a long timebecause you remember their name, logo or tag line? "Surely theymust be legit, or I would not see them advertised everywhere!" iswhat you want people to think whenever they see your ad or are atyour site and getting ready to make a purchase.
The biggest mistake people make is expecting a huge click throughrate on a banner the very first time it is put out there and thenquitting when that does not happen. Don't think of banner ads asa one-time thing. People rarely click on a banner the first,second or even third time they see it.
Think of a banner ad as your big golden arches. The first timeyou see it you ask, "What is it?"
The second time you see it, you remember, "Oh yes that's thathamburger place."
And maybe the third time you see it you say, "Hey, I think I willtry one of those hamburgers!"
Hopefully, by the third, fourth or fifth time someone sees yourname or logo on a banner ad they will "Try your burger" too!
Here are some resources to give you a start:
Banner Exchanges:
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This list updated 4/16/05
The one I recommend is BannersGoMLM.
(
http://www.bannersgomlm.com)
They give you a 1 to 1 ratio and you can earn banner exposures
based on the credits earned by people who sign up through you.
Some others you can try out are:
BannerSwap (
http://www.bannerswap.com)
Offers a 1:2 ratio and supports following banner dimensions:
468x60; 500x350; 160x600; 88x31; 468x60 Flash Banners
Exchange-it (
http://www.exchange-it.com)
Offers a 2:1 ratio; 468x60 banners
WorldBE (
http://www.worldbe.com)
Offers the top 50% performing members an exchange ratio of 1:1.
The next-best performing 25% of members receive a 4:3 exchange
ratio while the last 25% receive a 2:1 exchange ratio.
123Banners: (
http://www.123banners.com)
Offers a 2:1 ratio; 468x60 banners
Link Buddies: (
http://linkbuddies.com)
Established in 1997!
Click Through Ratio* Exchange Rate
Top 1% of all LinkBuddies Members 1:1
Top 10% of all LinkBuddies Members 4:3
Top 25% of all LinkBuddies Members 3:2
Top 75% of all LinkBuddies Members 2:1
Top 90% of all LinkBuddies Members 5:2
Bottom 10% of all LinkBuddies Members 10:1
All LinkBuddies member needs to achieve 100 impressions withintwo weeks to be eligible for sliding exchange rates.
Provides you an easy-to-use three step wizard to create up to ten
banners. 468x60 banners
Online Banner Creation Sites:
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Free:
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Here are some places you can create banners (and buttons andother linked graphics) "on the fly" so to speak. The ones I havelisted here are free, there are tons more that have annual fees.Some of the ones below also offer a "for fee" version. Be sure toread all of their rules for using their services and finishedbanners - usually called "Terms of Service".
Creative Connectivity: (
http://www.crecon.com/banners.html)
The original one I have used for years until I got the niftylittle software program from Xara.
Banner Creator:
http://www.bannercreator.nu/ main page thebanner generator is here:http://www.bannercreator.nu/banner-maker.html
Banner Forge
http://bannerforge.com All the standard sizes plus a120x240 vertical size.
Fee:
---
These sites charge an annual or per banner fee, but you usuallyget a larger choice of graphics and a better customizationservice. Some are do-it-yourself and others are professionalservices that have graphic artists create your banner for you.
Be sure to read all of their rules for using their services andfinished banners - usually called "Terms of Service".
http://www.quickbanner.com Nice looking banners of all sizes.Flash and other advanced banners starting at $14.95. You canstill get some .GIF banners (468x60) and buttons (88x33) forfree.
Cool Banners: (
http://coolbanners.com): Fees range from $50 forsmaller button-type banners to $300 dollars for interactive htmlbanners.
Strategic Solutions: (
http://www.ss-banners.com/ ) Standard sizebanners (486x60) as static, html, animated or flash. Prices rangefrom $75 - $300 plus a "rush fee" of $200 for 24 hour turnaround.
Where to Place Your Banners:
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You know where to start, now you have to decide where to putthose banners you are swapping. It is better to link to a subpage than your homepage so target the offers on your banners (Notleaving off your logo or name though!) to specific pages on yoursite.
Do you offer a newsletter?
Great! Put that information on a banner and link it to your sign up page.
Do you sell software?
Put that on a banner and link it to your software description / order page. And so on until you have people coming in from all over.
If you have created your site correctly with links to all theother pages easily accessible on every page, then visitors willfind your other content even though they did not come in from the"front door".
----NOTE----
Don't forget to put a sign up form on every page for your news-letter and a link for swapping links or classified ads. If you donot know how to do this or don't have a newsletter or swap linkspage set up find the tutorials you need to set them up athttp://treefreepublishing.com/articles/
----NOTE----
Once you have your banners out there, don't slack off! Go back tothe exchanges you joined and see how the banners are doing. Ifyou have one that is doing nothing and it has been up for awhile(giving it a chance to be seen several times by surfers) pull itand put up another one instead.
Try animated against non-animated, bright colors against flashy fonts, etc., until you find that perfect set of three or four banners that work well for you consistently.
Once you have your select banners, rotate them amongst thedifferent exchange services. A banner that isn't new on BannerExchange A can be swapped to banner Exchange B and start out newagain! After that, move it to Banner Exchange C, until you rotateit back to where you started- and guess what? Enough time haspassed that you can use it in Banner Exchange A again and it isfresh all over again.
Ok, now that you are all ready to brand yourself- get out thereand start submitting your banner!
"Techie" Teri Mramer is the busy web master at TreeFreePublishing, your home for all electronic publishing services and do-it-yourself publishing resources.
http://TreeFreePublishing.com and... The Editor of Epublishing Express- The only ezinethat teaches ebook and ezine publishing with screenshots and multimedia how-to videos!
http://Epublishing-Express.com and... Also author of "Easy Web Site Audio!" The Easy Web Site Audiotutorial! e-Manual comes with 15 how-to videos. Add audio to yourweb site in about an hour!
http://easy-web-site-audio.com
