Broaden Bonuses for Better Business
 by: Todd Kenovas

Providing bonuses has emerged as an important part of the web marketer's arsenal for a fundamental reason: they get results. Since there are numerous ways to incorporate bonuses into your promotion strategy, confining yourself to one or two could be damaging your bottom line.

Consider these dozen ways (plus two extras at no cost!) to use bonuses for more productive marketing:

1. To increase web site traffic, give regular time-limited bonuses. You could also make a game of it by connecting two or more bonues together. Ensure that part one is not quite so useful without the rest of the series.

2. Offer a bonus coupon to those who purchase your product. It could be a discount on another purchase of your own product or someone elses that you have obtained through a joint venture.

3. Exchange discount coupons with other marketers to be used as announced or surprise bonuses.

4. Offer one of your branded products to other businesses in a compatible target market to use as a bonus. The other merchants get a gratis way to add value and you acquire the free advertising.

5. Create a series of reports joined to your products and give them for free to all takers to use as bonuses.

6. Use bonuses to attract and keep ezine subscribers or to expand membership in a forum.

7. Barter products with other marketers so you can provide bonuses that exceed the value of your own product.

8. Declare the dollar value of your bonus, whether it be in your ad copy or in your offers to visitors or customers.

9. If you are promoting merchandise that will be shipped, include a downloadable bonus to give customers a quick reward for buying.

10. Short on bonuses? Here are a few possibilities. You might generate some by excerpting from your ebooks. Or you could offer 30 minutes of consultation for a specified time. Or you could produce a members only section loaded with valuable resources, then provide it as a bonus to buyers.

11. Be kind to your most valued purchasers. Give purchasers of a costly item a powerful unlisted bonus. The bonus could lessen the impact of the big expenditure, enhance the value for your product and trim refund demands. And don't overlook the veteran buyers. Their loyalty is invaluable and ought to be rewarded.

12. Create a feeling of urgency by offering bonuses for a fixed period. You can do this with products, services and ezine subscriptions.

13. Since everyone likes a surprise, make use of this emotional grabber in a couple of ways. State a surprise bonus in your ad copy to help ensure the sale. As well, send a bonus that wasn't offered to increase customer satisfaction and encourage more purchases.

14. Connect with other marketers to merge merchandise and create a potent bonus package that no one else will have. Every contributor can then use it to sell major products.

About The Author

Todd Kenovas is Marketing Manager for Webways Media, the PPC marketing resource. See http://www.webwaysmedia.com for more information.