Defining a Niche Market
 by: Desmond Mantor

How to Define a Niche Market?

The internet is so versatile that there is a website for practically every wish and need you can think of. The internet can be best described as a collection of small, diverse niches. Unlike conventional print or television ads that target mass audiences, online marketing concentrates on specific niches and is therefore more effective in attracting potential customers. Search engine optimized websites and ezine advertising are some examples of online advertising that are cost effective. Before you come up with an advertising plan however, you need to identify your niche.

Here is how you do this. Say you have developed a revolutionary and novel method of extracting a larger amount of caffeine from every coffee bean than previously thought possible. So who do you target in your advertising? People who need a higher caffeine kick in their coffee are probably people who need to keep up their energy levels at work. This tells you that they would come from a lower to middle class socioeconomic background. Therefore to place your ad in an ezine that targets upper class, gourmet coffee drinkers would be unwise. Once you know the habits and backgrounds of your potential customers, it becomes easier to market your products to them.

There are hundreds, if not thousands, of websites out there trying to sell coffee to people. So how do you anticipate capturing their attention when they have so many other people offering essentially the same product already vying for that attention? Now if you already know what links your customers on the socioeconomic level, you should know whether a campaign filled with flashy graphics and attention grabbing text will work best or whether a scholarly explanation of your product would be more effective. No matter the approach, you must get their attention!

Finally, if your product is really unique and your coffee is genuinely better than the rest, you should use that as the central point of your Internet marketing campaign. It gives you a competitive edge over the sea of others selling coffee. In case your product is just a different brand name, then you will have to present it ostensibly and shout louder than your competitors.

Online marketing today is the most efficient way of targeting niche markets and drawing potential customers to your website. However, to identify your niche market, you need to explore the socioeconomic backgrounds of your potential clientele, know what kind of marketing gimmicks appeal to them and once you have their attention, convince them about the superiority of your product or service. With this three points covered in your strategy, you will not only increase your customer base but your profits as well.

About The Author

Desmond Mantor is the Sales Manager for Have Traffic that specializes in providing highly targeted traffic for commercial websites. If you are looking for traffic that performs better than pay-per-click visit http://www.havetraffic.com