Drive People to Your Site to Buy Your Products
Bring those visitors back for more, applauding you and sayingBRAVO! They will create a buzz about your great site, and sendyou many more visitors through word of mouth. These visitorsare your personal marketing force.
If you are a non-techie like me, you may not have heard of whata "sticky" Web site is (it is the stuff that lures visitors back againand again). But we do know we want that!
Forget getting to the top of the search engines. Let yourWebmaster do that. Instead, try out some of these low-maintenance ways to bring 'em back to your Web site for more.
1. Upload new, original, and useful content often. Do not thinkof your Web site as a virtual brochure. Avoid blatant ads suchas banners, which turn visitors off. Give them information onlythey can't find anywhere else-and give it free. People wantand need how to's, especially.
Always think benefits when you post some new article. Helpingyour visitors get what they want will bring their trust and respectas an expert, and eventually, bring you profit from your book,other products, or service.
2. Update your Web site content regularly and often, perhapsdaily or weekly. If someone visits your site and finds nothingnew, they will disappear into cyberspace and spend their timeon other sites.
If you don't want to write articles, copy and paste other people'sarticles or tips from their ezines or Web sites with theirpermission, of course. Keep the pieces under 1200 words.Common lengths are anywhere from 75-1000 words. You caninclude a tip list, past feature articles from your ezine, an excerptfrom your book, poetry, a heart-felt story, or a character sketchfrom your fiction book.
3. Publish your own ezine. Make it short and sweet. Start witha monthly, then see if you can do it bi-weekly. If you don't stayin regular touch with your possible buyers, they will forget youand your book's message.
People want to know you better, so they can trust you and thinkof you as an expert in your field. Your free information, tips andresources will keep them as subscribers. If they like your ezine,they will recommend it to others. The opt-in eNewsletter tops allother ways to drive traffic to your site, and it can be mass mailedfree, too. Check out
www.topica.com.
4. Include a recommending service on your site. Your repeatvisitors create new traffic. Check out
www.Recommend-It.com. It's free, fast, and versatile. Each time someonerecommends your site, they are entered in a contest to win aPalm V reading device and a chance to win $10,000.
5. Host a forum on your site where people can interact fully andyou can share your knowledge and offer suggestions. It's agreat way to help others and get these people visiting your siteoften because they want to know you as a real person. Withouta chance to interact with you people lose interest.
Allow your visitors to post a message or reply to othermessages. They will check back every few days for newmessages or replies. To find these services, do a search on "freewebmaster resources." Two specific ones:http://www.delphi.com and
http://www.evryone.net. Check outthis discussion group
http://www.ablake.net/forum/6. Remind your visitors to bookmark your site. Tell them youupdate material every day or week. If you omit this, you passup a great opportunity to lure repeat, loyal visitors. You wantmore visitors, and you want them to spend a lot of time on yoursite. The more time they spend on your site, the more likelythey will check out your products or services pages.
The biggest complaint from clients is that they get hits, but notenough sales. When you follow the above tips, you'll be muchmore likely to succeed at increased sales.
7. Serialize some of your content. If visitors get it all in one visit,what's to keep them coming back?Put one part of an article,special report, or excerpt from your book on your site eachweek or so. Let people know this through your ezine.
8. Post a monthly special only for your Web visitors. Call it"Discount of the month," or"Freebie of the month." Withoutincentives your audience will go elsewhere. Go to your filesnow, and see what you can use. This fabulous technique hasworked well for the author.
9. Enjoy the journey. Each day, you can learn something thatwill make your Web site more real, more YOU. Let yourpassion show! Add some personal information such as thepersonal column. 'The Coach's Corner" is a new column in theezine, "The Book Coach Says." It mentions personal writingand marketing set backs, boo boos, along with a tip or so. Putpersonal messages on your site too.
10. Allow everything you do on the Net to be easy and fun. Ifyou don't love to create ad copy, or if you don't like the technicalside, delegate it to someone who loves it. Do what you do bestand hire the rest. It's far smarter to eliminate all struggle fromyour adventure, so you will shine at what you do.
The biggest complaint from clients is that they get hits, but notenough sales. When you follow the above tips, you'll be muchmore likely to succeed at increased sales.
Judy Cullins ©2005 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q & A at
http://www.bookcoaching.com and over 185 free articles.
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Email her at
[email protected] or
[email protected]: 619/466-0622 -- Orders: 866/200-9743
