Online Advertising: 10 Smart Ways To Increase The Perceived Value Of Your Product
If you have a website promoting any product or service,you can generate more sales by increasing its perceived value.
Here are a few smart ways to do that:
1. Sell your product at a higher price. This increasesthe perceived value because people usually associatethe higher priced product as being better.
2. Offer a free trial or sample of your product. Thisincreases the perceived value because people thinkyou're confident in your product, so it must be good.
3. Include tons of testimonials on your ad copy. Thisincreases the perceived value because you have actualproof of other people's experiences with your product.
4. Load your ad copy full of benefits. This increasesthe perceived value because people think they aregetting solutions to a number of problems.
5. Offer an affiliate program with your product. Thisincreases the perceived value because people canalso make money with your product.
6. Give people a strong guarantee. This increases theperceived value because it shows that you stand be-hind your products.
7. Package your product with a lot of bonuses. Thisincreases the perceived value because people feelthey are getting more for their money.
8. Get your product endorsed by a famous person.This increases the perceived value because peoplethink that famous people wouldn't want their nameassociated with a poor product.
9. Include the reprint/reproduction rights with yourproduct. This increases the perceived value becausepeople can start a business and make money.
10. Get the word out about your product and brandit. This increases the perceived value because peoplebelieve the brand name products have better quality.
Warmly,
I-key Benney, CEO
I-key, a Millionaire CEO from New York City is the creator of "Mscsrrr: Millionaire Secret Cash System", home based business, online investment opportunity (
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