Username: Save?
Password:
Home Forum Links Search Login Register*
    News: Keep The TechnoWorldInc.com Community Clean: Read Guidelines Here.
Recent Updates
[November 08, 2024, 04:31:03 PM]

[November 08, 2024, 04:31:03 PM]

[November 08, 2024, 04:31:03 PM]

[November 08, 2024, 04:31:03 PM]

[November 08, 2024, 04:31:03 PM]

[October 17, 2024, 05:05:06 PM]

[October 17, 2024, 04:53:18 PM]

[October 17, 2024, 04:53:18 PM]

[October 17, 2024, 04:53:18 PM]

[October 17, 2024, 04:53:18 PM]

[September 09, 2024, 12:27:25 PM]

[September 09, 2024, 12:27:25 PM]

[September 09, 2024, 12:27:25 PM]
Subscriptions
Get Latest Tech Updates For Free!
Resources
   Travelikers
   Funistan
   PrettyGalz
   Techlap
   FreeThemes
   Videsta
   Glamistan
   BachatMela
   GlamGalz
   Techzug
   Vidsage
   Funzug
   WorldHostInc
   Funfani
   FilmyMama
   Uploaded.Tech
   MegaPixelShop
   Netens
   Funotic
   FreeJobsInc
   FilesPark
Participate in the fastest growing Technical Encyclopedia! This website is 100% Free. Please register or login using the login box above if you have already registered. You will need to be logged in to reply, make new topics and to access all the areas. Registration is free! Click Here To Register.
+ Techno World Inc - The Best Technical Encyclopedia Online! » Forum » THE TECHNO CLUB [ TECHNOWORLDINC.COM ] » Techno Articles » Website Promotion
 Why Directories Might Save Your Website's Life
Pages: [1]   Go Down
  Print  
Author Topic: Why Directories Might Save Your Website's Life  (Read 482 times)
Shawn Tracer
TWI Hero
**********


Karma: 2
Offline Offline

Posts: 16072


View Profile
Why Directories Might Save Your Website's Life
« Posted: March 01, 2008, 05:35:50 PM »


Why Directories Might Save Your Website's Life
by: Mike Cheney

Many business owners and online marketing experts focus their efforts on search engine optimisation and ensuring high search engine placement for a website. Although search engines should play a crucial part in any online marketing campaign they are but one element to that equation.

Although they are unlikely to send as much traffic to your website as search engines, directories are an essential online resource that need to be considered when developing your online marketing plan.

Directories differ from search engines in a few ways though the most important ones are as follows:

    * Directories usually have some form of human involvement in the editorial process
    * Because of the above there is a quality check in place
    * Because of the above fewer sites will get listed
    * Because of the above the quality of traffic from them will be higher

Surfers use directories differently to search engines. With a search engine a user would normally just enter in a phrase and hope for the best. With a directory the user is encouraged to drill down to the relevant area and select the appropriate category from a list.

This means that visitor who comes to your website from a directory is far more likely to convert into a customer as they will already have a greater understanding of the products and services you provide. Whereas those coming from search engines may simply have matched your website to three of four words in a phrase.

Directories are often categorised on a regional basis or by industry sector which means that visitors finding your website via a directory are more likely to be relevant potential customers and therefore will be easier to convert into clients.

So - don't rule out attracting traffic using directories as part of your online marketing campaign. It is an essential element in the over all online marketing mix.

Mike Cheney
www.magnet4web.com

 

Mike Cheney is making over $19,000 a month just from AdSense and his videos show you how he does it: http://www.adsense-videos.info

 

About The Author

You can get free access to lots more of my articles plus a FREE Special Report "How To Turn Your Website Into A Customer Magnet" worth a value of £47 ($85) here: http://www.magnet4web.com/website_services/?page=freeguide

Logged

Pages: [1]   Go Up
  Print  
 
Jump to:  

Copyright © 2006-2023 TechnoWorldInc.com. All Rights Reserved. Privacy Policy | Disclaimer
Page created in 0.093 seconds with 24 queries.