Articles have become an undeniably important tool in attracting potential customers to ecommerce websites. Anything that is being sold on a website requires a short write-up or a bio about the product. In some cases, ecommerce website owners will also try to disseminate general information about the product. For example if the website is selling lawnmowers, it could have an article on ‘How to Use a Lawnmower Effectively’. This will have nothing to do with the product itself, but it will give good information on how lawnmowers should be used in general.


Let us first understand how writing articles help to bring potential customers to ecommerce sites. Ecommerce sites employ writers to write on keywords related to their products. These keywords are selected from a list of popularly searched keywords, which can be got from the net using tools such as Overture. Articles are written on these keywords. These articles are generally self-help and do-it-yourself articles, or they may also be articles describing the experience of the writer with that particular product. In any case, they try to build up the readers’ interest in the product.


Once a series of these articles are ready, they are put up on free article directories. Such directories have facilities of providing back links, which are ordinarily the URLs of the ecommerce sites, which are selling the products. Now if someone interested in known about lawnmowers, for example, types a particular keyword in the Google search bar, like ‘use lawnmower’. Chances are that the article will show up in the results of the search. The visitor would then click on that article and expand it. This they will do mostly to get more information about using lawnmowers. If the article is interesting enough, then they would click on the website back link and visit there too. This would build up traffic to the website, and might result in a lawnmower sale. All this began from one simple point – selecting a good keyword.


You might be surprised to know that a major bulk of online sales is happening today from websites people haven’t even heard about before. The sale happens when a search result guides the visitor to the website, and when the visitor gets sufficiently impressed with the informative articles on the site. Needless to say then, article writing for ecommerce sites requires a different kind of talent, because it has to convert a reader into a buyer.


There are many ways to do this. You can do most of the propaganda through your article itself. But be very careful here. Do not, repeat, do not mention the name of the product in the article submitted to the directory. This is very off-putting to your reader. The reader can see through the gross commercialization of the article and will not take the information in it seriously. The article on the directory should be simply a kind of general info guide, nothing more.


When writing articles for ecommerce sites, do not put all the information you know in the article on the directory. Otherwise the reader will not feel it necessary to visit your website. The basic intention is to get the reader click on the link to your page. So you can mention about the great features of the product or service you are talking about in a short 300-400 word count, and put in a line about clicking on the following link to know more. If you strategize thus, there are high chances that the visitor will visit your site. Here the assumption naturally is that your article has piqued the interest of the reader sufficiently enough.


Even on your own website, keep the article informative rather than hype. Do not glorify the product, as it will make the customer wary. If there are some cons to the product, do mention them also. The reader will anyhow come to know about them eventually. Let the reader be the best judge on whether or not to buy the product. Remember that, in the end, it will be honesty that will prevail.


In conclusion, your article would be nothing more than an initial draw for the reader to the parent website. For this, your article must be interesting to read, and must answer most of the reader’s general questions about the product. It is also a good idea to write several short articles on the same product, but covering different aspects of it. This will increase the chances of them surfacing in the search results. In fact some ecommerce sites do employ the tactic of flooding the article directories with similar articles to become more visible.


Article writing for ecommerce is challenging, but also strangely satisfying when you get a sale. That is your creative satisfaction at the end of the day!


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