What is the Flavor of Your Website?
When I mention, "flavor", I mean the appeal of the products or services, a company offers, to your basic senses, ( taste, touch, feel, sight, etc.).
But, allow me to extend this even further and talk about company appeal as well, for example company "culture". Let's get less broad and bring this to you and me. What is our "appeal" to the public? Do we present a good image, ("flavor") to the public? Are people impressed with the products and services we offer? Are they presented in a professional manner?
This analysis could be applied to email, websites, ads, for that matter, anything the public "sees" with our name on it. In previous articles, we discussed BRANDING your company.
Included in this process would be BRANDING your image as well. So, when I mention Wendy's, for example I see DAVE, the friendly guy who cares about selling good products. When I mention McDonald's I see RONALD, the clown appealing to children.
What does this have to do with the product?
Absolutely nothing.
It was a masterful way of BRANDING a company. Since they both sell basically the same product, what separates one from the other is their "image". Dave, the nice guy who wants to provide quality hamburgers and the Ronald, the clown, who loves kids, in the other case.
Where am I going with this?
I believe it is important to create a business logo, and slogan, to optimize your branding process. Then, it is really important to create your company "image". I hope my "image" projects WORK FROM HOME, quality products and services, and a professional image; and, that I have a website you can visit that is reliable and trustworthy.
When you see our logo, that is what I want your vision and memory to recall. Something like "Dave" or "Ronald".
Do you want you image to be a high-powered sales company, or a professional, creative, critical thinker? The "image" I get in the first case is SPAM, misrepresentation, (tell anybody anything to get it sold), and worthless products and services.
Please, I am not trying to offend anyone. We all need to sell!
But, there is the right way and the wrong way. I prefer the right way. We stand behind ALL products and services, and will NEVER spam anyone at any time.
That is the "image" I hope you "see" when our BRANDED name appears anywhere.
Your online friend,
Opportunities Now Internet Marketing Services
For more information about us use KEYWORD:
"opportunities now internet marketing services" in any major
Search Engine.
James A. "Jim" Holish
5250 E. Cortland Blvd. #19
Flagstaff, Arizona 85004
[email protected]http://www.mycashforever.com/James A. Holish is the webmaster for
http://www.mycashforever.com and owner of Opportunities Now Internet Marketing Services. He has been a successful online marketer for three years and launched his website February 2005 titled:
Work From Home: The Best Opportunity and Ideas on the internet
