Search engine optimization (SEO) is an excellent way of ranking high on search engine results. Though, sometimes webmasters use unfair means to get to the top. In order to avoid getting blacklisted from search engines you should avoid the following black hat SEO methods:


Hidden Text

Hidden text is content that is not visible to visitors but can still be read by search engines. Most major search engines recognize hidden text as search spam. To remain on search engines, do not use hidden text on your website.

Submission Methods

Automated software does not get you good results. This technique can result in spamming and get your web site removed from search engines. Most software is not worth using and does not get you into that many search engines. You are better off submitting your site to standard search engines once a month. We highly recommend software that puts the user at the page and enters in the information for the user to review, make edits, then complete a hand submission.

Doorway Pages

Doorway pages are created to do well in search engines for a particular phrase. They are designed for search engines, not humans. Doorway pages are unethical because they do not serve a purpose to visitors. Major search engines have been known to ban websites that use this method of promotion.

Free for all Links

Although FFA pages are often free and do not require a reciprocal link, most FFA websites are not indexed by search engines and will not benefit your website at all. These sites tend to be nothing more than spammed pages and will not attract any visitors to your website.

Enough with the bad and on with the Good

The best practice in getting better rankings comes down to one thing, content. Think about every site you browse yourself. You visit the site for a reason or you go to it because of it's content. In order to attract visitors you need to provide them with a motive. The next steps include formatting your site for search engines and getting your link out there!

Link building can be very time consuming, especially with a small budget. The most important item when ranking your site is how many quality, content related incoming links you have. Some common methods are link exchanges, directory submissions, writing articles, and really leaving a link where ever it won't be considered spam.

Of course, there are other items included in algorithms that are also important when ranking your site such as content quality, word density, meta tags, and html validation. No one but the software engineers themselves know the true algorithms used in each search engine but webmasters are beginning to learn more and more as time goes on. Using advanced software, webmasters are able to compare search results with most important ranking items and try to replicate their research with their own web sites.


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The information provided from within this article was gathered by research from both online and offline resources and experience. Article provided by Secure Link Web Solutions - http://www.slwebsolutions.com.