The Value of Search Engine Marketing


Search engine marketing vs traditional offline marketing. Most often, traditional offline marketing such as TV and radio ads cater to the masses. Out of the tens of thousands of TV viewers or radio listeners, there may only be a handful of prospects who are interested in your services or products. Sometimes, having spent thousands of dollars on these advertising channels doesn't produce effective targetting at all! It all comes down to ROI and target marketing.

Search engine marketing produces high conversion rates. Research has also shown that search engine campaigns produce more purchases, catalog requests, newsletter subscriptions, and software downloads compared to banner ad and email marketing campaigns.

Should You Hire In-House Search Engine Optimizers? Although many firms perform SEO in-house, research shows this may not be the best option. Most marketers spend less than 1 percent of their budget on SEO, even though optimisation can increase site traffic 75 percent or more.

Search Engine Marketing Company - Outsource vs In-HouseA search engine optimisation expert can get you better rankings quickly. That's because the experts spend all day submitting and maintaining listings so they can offer a range of choices in methodologies and pricing that result in the right strategy for your business, product/service and industry.

Search engine optimisation is a specialized field. There is a steep learning curve to search engine optimisation because every engine and directory has a different relevancy formula, and these change continuously. Search engine optimizers have to be able to tune your site to these search giants. Outsourcing gives you better time utilization so you can focus on your core business.

Outsourcing SEO is cost-effective compared to an in-house SEO because an search engine expert has the advantage of economies of scale after initial investment (time, knowledge, methodology, development, and technology). The investment required by individual sites is both substantial and lacks cost maximization.

Lester Boey works in an Australian SEO and Web Design company (Australian Search Engine Optimization and Web Designs Company). His life revolves around SEO; providing full-time and freelance seo services to US and Australian businesses. Email: [email protected]