Small Business Marketing Tip #3: Customer Appreciation as a Marketing Strategy Be a Face with a Name (or Voice)

Reach out and market to your clients by calling them just to check in on an order, or stop by their office, if you live locally. By showing that you care enough to make time to speak with them, your clients feel important. And clients who feel important keep buying from you. Add a Special Touch to Every Order

You don't have to have a big budget to show you care about your customers. Add a little something extra to an order, anything from adding a simple handwritten "Thanks for your order" note from you to throwing in a lollipop to get a smile out of the recipient. Little actions like these can keep you at the marketing forefront of for the next order. Splurge for Holidays

Everyone loves getting presents...as long as they're not blatant advertisements for your company. Find out your client's birthday, and surprise them with a flower or cookie bouquet. For holidays, pick out something nice like gourmet sweets or wine.

Giving your customers VIP treatment is key to the success of your company. That little extra something might be the one element that your competitor didn't have, resulting in you getting more business. Treat every one of your customers like your only customer, and they'll be sure to spread the word to others about what a great company you run. -Susan http://www.eggmarketingblog.com http://www.eggmarketingpr.com

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About the Author

Susan Payton is the Managing Partner of Egg Marketing. She holds an MBA from the University of Central Arkansas, and has BA degrees in English and French.

Susan has worked as a writer in the creative capacity for ten years. She is now harnessing her creative ability with her knowledge and experience in marketing, finance and business. She recently published her first book, Lifetips 101 Entrepreneur Tips.