How does Google continue to outdo Microsoft?

Creating a title that does not exactly reveal what an editorial is going to consist of, while at the same time getting the user to begin reading it without yelling “sensationalist journalism!” is probably an art that I will never master. So, what exactly did Google do for me to conclude that it outdid Microsoft? For starters, in this editorial I could examine how Google essentially forced Microsoft to change the desktop search and indexing feature in Windows Vista SP1. On the other hand, I could discuss how the search giant continues, year after year, to beat the largest software maker in the field of web search. What I find the most intriguing, however, are the last 6 months consisting of Google avoiding every single attempt Microsoft has thrown at the search leader to stop its intimidating expansion in the online advertising world. Read full story...

 


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