TELUS chooses Anam to deliver enhanced messaging control

First North American carrier to implement Smart Services Messaging Control solution

CTIA Las Vegas NV, April 2 2008 l Anam, a leading provider of revenue generating SMS applications, announced today that TELUS, a leading national telecommunications company in Canada, is the first North American carrier to select SMART Services Messaging Control for enhanced performance of its wireless prepaid text message services.

“Anam’s Smart Services Messaging Control solution will allow TELUS to offer an enhanced services experience to its customers,” said Zouheir Mansourati, vice-president Technology Strategy at TELUS. “Anam has good experience in pioneering SMS applications and is an obvious partner for us to deliver enhanced messaging control. A key factor in TELUS’ decision was that the solution can be easily installed on our existing system.”

Anam has pioneered the use of new revenue generating SMS applications which allow operators to dramatically increase usage and revenues from text messaging. Anam’s Smart Services include SMS Money Transfer, which allows global money transfers to contacts in your address book, and mobile advertising - placing targeted ads inside text messages as they are sent that offer specific deals or offers.

Gerry McKenna, CEO of Anam says, “Top tier mobile operators understand that SMS is a highly important and significant part of their future business. More and more operators are looking to invest in SMS infrastructure and applications and having the trust of an important carrier such as TELUS strengthens Anam’s position as the leading provider of revenue generating SMS applications.”

For further information about Anam’s solutions please visit: www.anam.com